Growth Proposal · Prepared by Abnormal Marketing
Wanderlust Hotel & Recovery Center
For Craig & Wallie · May 2026 · Confidential
The goal
More people coming into the recovery center — and booking rooms while they're there.
Everything in this proposal is designed to serve that single outcome. Visibility first, conversion second, retention third.
1What you're already doing well
The product is genuinely strong. The gap is visibility, not quality.
Pricing
Some of the best recovery pricing on the island for the quality on offer.
Ice baths
Cold & clean — a real differentiator most Bali wellness venues skip.
Hot tub
Rare in Bali. Few venues have this alongside a full recovery suite.
Sauna
Actually hot. Actually clean. That matters to sauna people.
Ricefield views
A visual asset most competitors in Canggu can't match.
Eat Sleep Train
A genuine all-in-one offering that competitors have to fake.
2Opportunities (where we come in)
The biggest single one: people coming into the recovery center don't even know rooms are available. There's no cross-sell between the two sides of the business. Beyond that, here's what we found.
Technical leaks
Content & social leaks
3What good looks like — reference examples
Sites and ad accounts that show exactly what's possible — both for what to build and the kind of ads we'd run.
Booking / membership page reference #2
bambufitnessbali.com/bambu-pricing
Simpler version of the same idea — straightforward pricing, single CTA, no friction. Good template for the recovery-only tier.
Ad inspiration
Nirvana Life on the Meta Ad Library
Every ad they run sends straight to a booking page. Strong UGC content, clear offers, low friction. The exact playbook we'd run for Wanderlust.
4What we've done for similar businesses
Two recent client dashboards (anonymized). Both are Bali-based, both face the same kind of problem Wanderlust does — turning physical experiences into bookings through ads.
WhatsApp conversations (separate campaign)
822
Cost per conversation
$0.83
Why this matters for Wanderlust: high-ticket wellness offers (like Eat Sleep Train packages or room bookings) convert through warm conversations, not cold checkouts. Direct-to-WhatsApp ads at sub-$1 per conversation is exactly the playbook we'd use for room inquiries.
Revenue generated
$10,992
Return on ad spend
11.36×
Why this matters for Wanderlust: $1 in = $11 out. Even at a modest spend, a properly tracked Bali-based campaign with a real pixel and a clean booking flow can return double-digit ROAS. This is the standard we'd aim toward once rooms + recovery tracking is in place.
$15M+
In total client
ad spend managed
12+ yrs
Running Meta ads
(since 2013)
1,000+
Entrepreneurs & brands
helped to grow
5What clients say
A few words from the people I've worked with.
"Working with Fuad at Abnormal Marketing has been an absolute joy. He is incredibly knowledgeable when it comes to digital marketing, Meta ads, and Facebook advertising, and he has a way of making the entire process feel clear and easy to understand. What I appreciate most about him is his availability and professionalism. No matter what, he is always there — even if he were buried under sand at the beach, somehow he'd still be available to help. I've genuinely never experienced that level of dedication before."
Koki Chiepe
Founder of Koki Kamala
"Abnormal Marketing didn't just run ads. They helped me build a brand story that reached thousands across film and fashion."
Bambadjan Bamba
Founder, Bogolonfini
Video testimonials
6Immediate changes (first 30 days)
If we start today, here's what gets shipped in the first month — in this order.
7Ad spend — what to expect
Ad spend is paid directly to Meta from your account — it's separate from the management fee. Here's what's reasonable to start with.
Phase
Daily spend
What it's for
Test phase
Weeks 1–4
$20–30 / day
≈ $600–900 / mo
Find which audiences and creatives actually convert. The Client B campaign above started right around this level.
Growth phase
Month 2–3
$50–75 / day
≈ $1,500–2,250 / mo
Scale the winners once we know what works. Higher reach, more bookings, healthier retargeting pool.
Scale phase
Month 4+
$100+ / day
≈ $3,000+ / mo
Optional — only if the math is clearly working. We'll only recommend scaling when ROAS is proven.
Reasonable starting expectation: $20–30/day produces enough data within 3–4 weeks to know whether the funnel works. From there we scale based on real numbers, not guesses.
8How we'd work together
A simple base retainer covers ongoing Meta ads + maintenance. Add-ons let you bolt on whatever part of the business needs more horsepower.
Base retainer
Wanderlust Growth Engine
$1,250 / month
Meta Pixel + tracking setup
Ongoing Meta ad management
Ad copy + creative direction
Retargeting + lookalike audiences
Monthly performance reports
IG content direction + calendar
Story highlight scripts
WhatsApp support during business hours
Add-ons — pick what you need:
Email + WhatsApp automation
Welcome series for new bookings, retargeting flows for site visitors, post-stay follow-ups. WhatsApp auto-replies for pricing / hours / availability, booking confirmations, day-before reminders.
+$300one-time setup
Website + booking page consulting
Full plan for the website fixes plus a booking/pricing page modeled on Nirvana Life & Bambu. We hand the spec to your web designer — or quote the build separately if you don't have one.
+$250one-time consulting
Content cutting & editing
You film, we edit. We turn raw footage from the team into a steady stream of reels, story content, and ad creatives. Includes monthly shot list so the team knows what to capture.
+$200/ month
9Open questions before we finalize
Eat Sleep Train commission split
For combined room + training packages — how does revenue split between the recovery/hotel side and the training side? Shapes how we build the offers.
Who manages the booking flow right now?
Direct link, or DMs/WhatsApp? Determines where ad traffic goes and what the conversion event looks like in the pixel.
Do you have a website designer on the team?
Determines whether we hand over the plan, or whether we quote the build separately.
Content production capacity on-site
Does the team have someone who can film 2–3 times a week? If yes, the content cutting add-on pays for itself fast.